TV Commercial for Diabetes Event

TV Commercial for the 2014 International Event “Controlling Diabetes and its more severe complications" that took place in Varadero, Cuba. The process for this video started by drawing a basic storyboard that evolved into creating styleframes for each of the subjects the client wanted to convey. Each scene captures the 5 basic motions that were leading the Congress that year: Prevention, Metabolic Control, Ulcer Treatment, Cicatrization, and Health Programs. Then the animation came to live creating energetic and visually appealing ways to transition from one idea to the next. My role: Art Direction, Storyboarding, Motion Graphics.